CULTURA INOVADORA NO SEIO DE UMA EMPRESA

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" O primeiro sinal de loucura é fazer sempre o mesmo e esperar obter resultados diferentes. Se fazes sempre o mesmo obterás sempre o mesmo."
Albert Einstein

A Cultura Inovadora de uma empresa pode analisar-se através de um conjunto de indicadores de carácter basicamente qualitativo, tais como:

a) A importância que a empresa outorga à inovação como um fator de êxito

Quer dizer que as empresas com uma cultura inovadora mais forte confiarão mais na inovação como um factor chave do êxito

b) A regularidade da inovação

A inovação tem mais garantias de êxito nas empresas que apostam numa cultura inovadora apostando na realização de investigação de forma planificada e regular

c) Os mecanismos utilizados no seio da empresa para permitir a organização do pensamento criativo

Empresas com cultura inovadora geram de forma geral uma organização inovadora, necessitam para isso de um planeamento de inovação e da nomeação para o estabelecimento de uma equipa de inovação dentro da empresa, designando os membros desta equipa que forma parte do grupo. 

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